The Valencia Street Fair will be marketed throughout the Bay Area from Sacramento to Santa Barbara . Promotions will be handled by a professional promoter who will continually submit press releases from 3 months prior to the event and then right up to the event to radio stations, newspapers, magazines, and to websites. An official poster, postcards, and fliers will be distributed to stores, community organizations, and schools throughout the Bay Area. The event will be listed on local and regional websites throughout the Bay Area.